HUNTER DOUGLAS
Silhouette, Vignette and Duette training program direct mail promotion

The need to promote three different Hunter Douglas product lines while encouraging product dealers to attend a "Survivor" themed training meeting, called for pulling out all of the stops.

The end result? A "Survivor" backpack direct mail package featuring product-related binoculars, compass and Swiss Army knife inside. The bottom line? A well-received training program resulting in higher than projected attendance.
 
© 2007 Hat Trick Creative.